Axiom

Axiom: Year In Review (2023—2024)
⌙ axiom-yir.mp4

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Axiom’s logo. Designed by Jord Riekwel.

Hot sauce bottle. “We can handle all your logs. Can you handle our hot sauce?”

Hot sauce label. Hopefully going on a real bottle soon...

Axiom’s business cards use APL (a piped based query language) to display a team members details, thanks to Neil’s clever idea.

Mockup of an unused keyring for conference swag.

Illustration using Berkeley Mono’s box glyphs to highlight the connection between one of the many services that integrates with Axiom.

Axiom’s ... pricing ... plans ... chart ... showing ... monthly ... ingest ... costs.

Diagram for a new feature that lets customers choose different destinations for their data.

Diagram for BYOB, an enterprise feature for organisations that need to store their own data.

Branded social banners for sales and support staff.

Illustrations used in onboarding to help explain key features (live streaming logs, adding alerts/monitoring, creating dashboards charts, and querying data).

Blueprint illustration for career pages and job ads.

Ad using glyphs to illustrate the message that Axiom can save you $$$.

Ad using glyphs to illustrate the message that Axiom connects with ▲ Vercel.

Poster based on the new design direction for Axiom.

Onboarding email to help remind people to set up monitoring and alerts.

Onboarding email to provide people with documentation to learn APL.

GDPR. God damn protection regulations.

Alternative bento box components for enterprise and pricing information.

Axiom + Hapn. Opengraph image for customer case study.

Homepage illustration for live stream, APL, dashboards, and alerts.

Homepage concept. Logs.

I can now tick designing a skateboard off the bucket list. For a couple of conferences in 2023 we made limited edition boards!

Two different skateboard designs (SK8-01 & SK8-02) in black and white.

• Berkeley Mono is the primary brand typeface for Axiom. Made by Berkeley Graphics.


• Details:
• ⌙ Berkeley Mono performs excellently in a terminal, headline, or with optional ligatures for specific coding languages, to read and write code.
• ⌙ Described as combining “the objectivity of machine-readable typefaces of the 70’s while simultaneously retaining the humanist sans-serif qualities”.
• ⌙ There’s an extensive set of gylphs that can be used to create box diagrams and borders.
• ⌙ Compared to other mono typefaces, there’s several “distinct but not distracting glyphs”.
• ⌙ Bonus points for being my font of choice in VS Code.

AWS re:Invent unofficial party invite that was handed out in the exhibitor hall. The invite uses box glyphs to create a diagram of the party details.

Stickers. Laptop not included. Live. Laugh. Log.

Conference brochure with obligatory QR code.

Illustrations for sales collateral showing the range of event data in Axiom and the supporting architecture/platform structure.

Montage of various ad campaigns for LinkedIn, Twitter, Daring Fireball, and Carbon Ads.

Patterns using various glyphs for background graphics, blog images, and ad campaigns.

Booth design for AWS re:Invent and KubeCon.

Onboarding steps to help people set up their account.

Homepage header and announcement banner.

Footer and getting started panel.

Blog redesign concept.