Portfolio

Websites. Apps. Installations. Logos. Brands. Design Systems. Billboards. Posters. Conferences. Swag. Advertising Campaigns.

Clients Various
Projects Various
Years 2000—Present
Locations Remote, Wellington, London
Roles Head of Design, Creative Director, Designer
Agencies Springload, Tigerspike, Flightless
Category Startups, Government, Media
Formats Digital, Brand, Print, Product
Fonts Various
URL N/A

Reel

Dan Newman (2000—Present)
⌙ dan-newman-reel.mp4

All work featured in this reel was the result of collaboration. I creative directed and designed the work with support of many talented people.

Full team credits are listed on each archived project.

Work

Klim Type Foundry

Klim Type Foundry (2018—2020)
Fonts. Typography. Glyphs. Design.

Axiom

Axiom (2022—Present)
Logs. Looogs. Loooooogs. Loooooooooogs.

Delivereasy

Delivereasy (2020)
Woodfired Pizzas. “Kiwi Hot” Curries. Drinks. Deliveries.

Stedi

Stedi (2021—2022)
EDI. X12. Integrations. Developers.

Springload

Springload (2017—2021)
Agency. Websites. Design. Branding.

Te Papa

Te Papa (2019)
Earthquakes. Seismic Data. Topographic. Fault Lines.

DANDRØIDS

Imagining (2022—Present)
AI. MidJourney. DANDRØIDS. Prompts.

Experiments

Experimenting (2000—Present)
WIP. Side Projects. Screenshots. Mockups.

Information

Over the last two decades, I’ve designed everything from websites, apps, installations, and design systems to conferences, keynotes, swag, office fitouts, posters, billboards, advertising campaigns, logos, and brands — both working hands-on and directing teams.

I did most of this work as part of inhouse creative teams at startups, or for clients while working at design agencies. I’ve had the pleasure of working with amazingly talented folks and I could not have done any of this without them.

I take great pride in supporting multidisciplinary teams to do their best work with an empathetic and encouraging leadership style.

I’m experienced in the following areas of design and team management:

  • — Visual design, art direction, and typography
  • — Branding, identity design, and design systems
  • — Advertising, marketing, and growth experimentation
  • — User research, usability testing, and prototyping
  • — Managing multidisciplinary teams and projects
  • — Leading design ideation and the creative process
  • — Front-end engineering support and collaboration
  • — Shipping and refining quality user experiences

If you’d like to see more of my work or just have a chat, send me an .

Clients / Companies

Client Logos

Selected Logos (2000—Present)
⌙ logos.png

Clients / Projects

  • Axiom (2022—Present)
  • Stedi (2021—2022)
  • Callaghan Innovation (2021)
  • Forma11y (2021)
  • Te Kunenga Ki Pūrehuroa, Massey University (2020—2021)
  • DIA: Taumata Arowai (2020—2021)
  • Springlabs (2020—2021)
  • Office of the Chief Freshwater Commissioner, MfE (2020)
  • He Pou a Rangi, Climate Change Commission (2020)
  • Te Kunenga Ki Pūrehuroa, Massey University: Virtual Open Days (2020)
  • Delivereasy (2020)
  • Touchless (2020)
  • Simple Trace (2020)
  • Austin Assessment (2020)
  • ACC: Accent Pattern Library (2020)
  • Te Hiringa Hauora, Health Promotion Agency: Alcohol Journeys (2020)
  • Ratonga Taiohi, Youth Service, MSD (2020)
  • NZTE (2020)
  • BRANZ (2020)
  • Klim Type Foundry: Neue Klim (2018—2020)
  • DIA: NZGDS (2019)
  • ACC: MyACC (2018—2019)
  • Inquisitive (2018—2020)
  • School Leavers Toolkit, MOE (2019)
  • Te Papa Tongarewa, Museum of New Zealand: Quake Nation (2019)
  • NZ Customs: Frontline Mobility App (2019)
  • Klim Type Foundry: Klim Goods (2019)
  • MTF (2019)
  • NOW NZ (2018)
  • Formway: Noho (2018)
  • Irirangi Te Motu, NZ On Air (2018)
  • Te Pipītanga, Springload: Brand & Site (2018—2021)
  • Te Papa Tongarewa, Museum of New Zealand: Project Draw/Tuhi (2018)
  • Experience Week (2018)
  • Accuro (2018)
  • Engineering NZ (2018)
  • Kiwibank (2018)
  • Klim Type Foundry: Fonts In Use (2018)
  • Klim Type Foundry: Stripe (2018)
  • Airwallex (2017—2018)
  • LIC (2017)
  • Koordinates (2015—2017)
  • Meddbase (2015—2016)
  • Xero (2012—2015)
  • Tigerspike (2010—2012)
  • American Express (2012)
  • Al Jazeera (2012)
  • ODEON Cinemas (2011)
  • France Télévisions (2011)
  • ESPN Cricinfo (2011)
  • Travelex (2011)
  • The Economist (2010—2011)
  • Virgin (2010)
  • Topshop (2010)
  • The Telegraph (2010)
  • Pik Pok (2009)
  • Nintendo (2009)
  • Spy Valley Wines (2009)
  • Sidhe Interactive (2008)
  • Exhibition Services (2008)
  • Direct FX (2008)
  • Eklektus (2008)
  • SPCA (2008)
  • Icebreaker (2007—2008)
  • Te Papa Tongarewa, Museum of New Zealand: The Colossal Squid (2007)
  • Various (2000—2007)

Awards / Recognition

  • DINZ Best Awards: Finalist, Small Scale Websites — dan.newman.is (2023)
  • DINZ Best Awards: Bronze, Large Scale Websites — Stedi (2022)
  • DINZ Best Awards: Finalist, Large Scale Websites — Delivereasy (2021)
  • DINZ Best Awards: Finalist, Large Scale Websites — Youth Service (2021)
  • DINZ Best Awards: Finalist, User Experience — Youth Service (2021)
  • Plain English Awards: Best Plain English Website, Public Sector — Youth Service (2021)
  • Kātoitoi Aotearoa Design Archive: Digital, Impact — Massey Virtual Open Days (2021)
  • Kātoitoi Aotearoa Design Archive: Digital, Technical Innovation — Touchless (2021)
  • Kātoitoi Aotearoa Design Archive: Digital, Social Good — Delivereasy (2021)
  • Kātoitoi Aotearoa Design Archive: Digital, Social Good — Youth Service (2021)
  • Kātoitoi Aotearoa Design Archive: Digital, Social Good — Austin Assessment (2021)
  • Kātoitoi Aotearoa Design Archive: Digital, Technical Innovation — Klim Type Foundry (2021)
  • Certificate of Typographic Excellence from the Type Directors Club — Klim Type Foundry (2020)
  • Type Directors Club, Winner: Communication Design — Klim Type Foundry (2020)
  • Red Dot Award, Best of the Best: Website — Klim Type Foundry (2020)
  • Red Dot Award, Best of the Best: Typography — Klim Type Foundry (2020)
  • AGDA Awards: Judge’s Choice, Website — Klim Type Foundry (2020)
  • AGDA Awards: Pinnacle, Website — Klim Type Foundry (2020)
  • AGDA Awards: Distinction, UX, Interface & Navigation — Klim Type Foundry (2020)
  • AGDA Awards: Distinction, Digital & Mobile — Klim Type Foundry (2020)
  • AGDA Awards: Distinction, Design Craft, Typography — Klim Type Foundry (2020)
  • DINZ Best Awards: Gold, Large Scale Websites — Klim Type Foundry (2020)
  • DINZ Best Awards: Silver, User Experience — Klim Type Foundry (2020)
  • DINZ Best Awards: Silver, Digital Products — Klim Type Foundry (2020)
  • DINZ Best Awards: Bronze, Digital Campaigns — Klim Type Foundry (2020)
  • Communication Arts Award of Excellence Winner: Typography Annual — Klim Type Foundry (2020)
  • D&AD Shortlist: Digital Design, Digital Products — Klim Type Foundry (2020)
  • Webby Awards Nominee: Best Visual Design — Klim Type Foundry (2020)
  • DINZ Best Awards: Silver, User Experience — Austin Assessment (2020)
  • DINZ Best Awards: Finalist, Public Good — Austin Assessment (2020)
  • DINZ Best Awards: Gold, User Experience — MyACC (2019)
  • DINZ Best Awards: Silver, User Experience — MyACC (2019)
  • DINZ Best Awards: Silver, Large Scale Websites — MyACC (2019)
  • AGDA Awards: Finalist, Website — MyACC (2019)
  • AGDA Awards: Finalist, UX, Interface & Navigation — MyACC (2019)
  • DINZ Best Awards: Bronze, User Experience — NZ On Air (2019)
  • AGDA Awards: Finalist, Website — NZ On Air (2019)
  • DINZ Best Awards: Bronze, Digital Products — NZGDS (2019)
  • AGDA Awards: Merit, UX, Interface & Navigation — NZGDS (2019)
  • AGDA Awards: Finalist, Technological Innovation — NZGDS (2019)
  • DINZ Best Awards: Finalist, User Experience — Te Papa (2019)
  • DINZ Best Awards: Finalist, Digital Products — Te Papa (2019)
  • AGDA Awards: Merit, Digital / Kiosk — Te Papa (2019)
  • New Zealand Cartographic Society Award for Best Map Design — Te Papa (2019)
  • DINZ Best Awards: Finalist, Large Scale Websites — Springload (2018)
  • DINZ Best Awards: Finalist, Digital Campaigns — Klim (2018)
  • DINZ Best Awards: Finalist, Large Scale Websites — Xero Features (2015)
  • DINZ Best Awards: Finalist, Large Scale Websites — Xero Guides (2015)
  • Forbes: #1 World’s Most Innovative Growth Company — Xero (2014—2015)
  • DINZ Best Awards: Silver, Small Scale Websites — Xerocon (2014)
  • DINZ Best Awards: Bronze, Large Scale Websites — Xero TV (2014)
  • DINZ Best Awards: Finalist, Digital Campaigns — Xero Touch (2014)
  • DINZ Best Awards: Finalist, Digital Campaigns — Xero & Square (2014)
  • DINZ Best Awards: Finalist, Large Scale Websites — Xero (2014)
  • NZ Police: Certified Community Traffic Warden & Assistant (c1993—1995)
  • Lansdowne Cricket Club: Junior XI Member (c1988—1995)
  • Misc. Colouring Competitions: Winner (c1986—1995)

Talks

  • Neue Klim, Misc. (2020—2021)
  • Best of the Best — Designers Speak®, DINZ (2021)
  • Under The Hood, Design Assembly (2020)
  • Pioneer, Creative Mornings (2017)
  • Geospatial Design, Tech Week (2017)
  • World of VexilLOLogy, Design Meetup (2015)
  • Science of Design, Gather (2014)
  • Buy Experiences Not Things, UX Design Day (2014)
  • Design Decisions, Design Meetup (2012)