Work
Mountain Gin by Southward Distilling. Holiday gift designed for Springload clients. (2020)
Montage of the springload.co.nz site.
Two team totes. Alliteration.
Logo
Colours
Te Pipītanga (Te Reo Māori Logo)
Te Pipītanga Poster
Singlet
Design (Landing Page)
Klim Type Foundry (Case Study)
Sales Document (Team)
Sales Document (Profile)
Business Cards
Poster
Homepage
Work (Case Studies)
ACC (Case Study)
Team
Sales Document (Case Study)
#PeopleOfSpringload (Profile Photos by Proflie Photos)
Process
Comparing Untitled Sans & Untitled Serif.
Comparing potential competitors logos with Springload.
Testing type treatments for pitch documents.
Boo! Halloween homepage easter egg.
A11y testing buttons and colours.
#PetsOfSpringload featuring Ada.
Not a horse AKA #PetsOfSpringload — this is Liam, a front-end developer.
Printed iterations of the logo for comparing AKA voting.
Testing a combined Springload Te Pipītanga logo.
Clearcutting profile photos for use in collateral.
Sales documentation using profile photos to help highlight avaliable services.
Artwork for the gin and kombucha bottle labels.
Alternative business cards.
Team
Some of the talented team getting a Gold Pin at the Best Awards. Photo by DINZ.
Dāāān Guidelines™ — Some of the team dressed up as me for a fancy dress party beginning with D. Amazing! The rogue Comic Sans t-shirt / easter egg was off brand.
Team lunch. Photo by Johnny Hendrikus.
Prototype of a page for the Experience Team.
Dressed in black for Friday morning coffee and someones birthday. Possibly mine?
Team space. Photo by Johnny Hendrikus.
A list of everyone in the Springload Experience Team two weeks before the Covid-19 lockdown in New Zealand!
Information
Springload is an independently owned digital design and development agency based in Wellington. Founded in the early 2000s, Springload has a long history of making digital experiences beautiful and useful. They’re a team of 80-ish (plus a dog or two) who work with clients like ACC, Callaghan Innovation, DIA, Klim Type Foundry, Massey University, Museum of New Zealand Te Papa Tongarewa, and NZ On Air.
While at Springload I led a talented team of wireframe wranglers, alliteration artists, and pragmatic problem solvers. Alongside client projects, the team undertook an iterative rebrand. Firstly starting with support from an external agency (Ocean), then designing and building a new site in-house. The remaining work to refine the brand continued in-between deadlines and delivering client projects.
The goal was to set Springload apart from other agencies — for example, by featuring our people (and pets) as a key part of the brand’s personality. This wasn’t common at the time. There was also an opportunity to be more experimental than usual, by bringing visual layers into the site design, reflecting the many layers to our creative work.
Springload are a certified B Corporation (B Corp™) and review clients and suppliers to ensure they exceed an ethical and environmental standard. Making sure the Springload brand reflected these values and purpose was another of the goals of the rebrand.
In support of the rebrand, there was a dedicated marketing effort to create content focused on the organisations we work with to help with sales and pitching for new business. As well as highlighting the team (People of Springload) to help with culture and recruitment.
- Rebrand features:
- — New fonts (Untitled Serif & Untitled Sans)
- — New primary and secondary colour palettes
- — Profile photos for People & Pets of Springload
- — A set of geometric patterns and shapes for illustrations
- — Sales presentations and business cards
- — Project documents and templates
- — Swag, client gifts, and branded collateral
- — Office posters and signage
- — New website
The Experience Team at Springload were a particularly special bunch worth celebrating and including above. I got to work with many of them for several years while they tolerated my alterations, puns, (pragmatic) perfectionism, posters, projects, and patent pending black uniform. A huge thank you, and bravo!
Case Studies
- Klim Type Foundry (Website)
- Delivereasy (Rebrand)
- Te Papa (Interactive)
A selection of other projects completed at Springload can be viewed in the archive.
Credits
- Bron Thomson (Client)
- Dan Newman, Joyce O’Riley, Zak Brown, Joe Garlick, Ben Wright (Design)
- Ella Price, Thomas Sutherland, Aidan Rasmussen, Claire O’Loughlin, Ruth Hendry (Content)
- Matthew Holloway, Samantha Sanders, Peter Dekkers, Mitch Ryan, Sofia Spials, Calin Dale (Development)
- Profile Photos, Ocean Design (Collaborators)
Awards / Recognition
- DINZ Best Awards: Finalist, Large Scale Websites (2018)